Privacy Policy

Last Updated: September 10, 2025

1. Definitions

For purposes of this Privacy Policy:

Account means a unique account created for you to access our Service or parts of our Service.
Affiliate means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
Application refers to ListKeepr, the software program, website, mobile app or other service provided by the Company.
Business, for the purpose of CCPA/CPRA, refers to the Company as the legal entity that collects Consumers’ personal information and determines the purposes and means of the processing of Consumers’ personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers’ personal information, that does business in the State of California.
CCPA and/or CPRA refers to the California Consumer Privacy Act (the “CCPA”) as amended by the California Privacy Rights Act of 2020 (the “CPRA”).
Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to ListKeepr, Inc.
Consumer, for the purpose of the CCPA/CPRA, means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.
Cookies are small files that are placed on your computer, mobile device or any other device by a website, containing the details of your browsing history on that website among its many uses.
Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.
GDPR refers to EU General Data Protection Regulation.
Personal Data is any information that relates to an identified or identifiable individual. For the purposes of GDPR, Personal Data means any information relating to you such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity. For the purposes of the CCPA/CPRA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with you.
Service refers to the Application, Service, Website (any or all of these services).
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used. For the purpose of the GDPR, Service Providers are considered Data Processors.
Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a session or frequency of list updates).
Website refers to ListKeepr, accessible from [Insert Website URL].
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Under GDPR, you can be referred to as the Data Subject or as the User as you are the individual using the Service.

2. Information We Collect

We may collect the following types of information:

Personal Information: Name, email address, date of birth (for age verification), and payment information.
Curation Data: Personal lists across all categories (movies, books, podcasts, TV shows, restaurants, wine, bourbon, beer, custom lists), ratings, reviews, tags, notes, organizational preferences, and recommendation settings.
Usage Information: Information about how you interact with the Service, such as features used, time spent in different sections, search queries, list creation patterns, and navigation behavior.
Device Information: Information about the device you use to access the Service, including IP address, operating system, browser type, device identifiers, and app version information.
Information from Third-Party Social Media Services: If you decide to register through or otherwise grant us access to a Third-Party Social Media Service we may collect Personal Data that is already associated with these Social Media accounts (such as your name and profile information).
Location Information: General geographic location (city/region level) based on IP address, and precise location data only if explicitly permitted for restaurant recommendations.
Affiliate Interaction Data: Information about your interaction with affiliate links and partner content, including referral tracking for commission purposes.

3. How We Use Your Information

We may use the information we collect for the following purposes:

To provide and maintain our Service: including enabling list creation, management, and organization across all categories, providing search and discovery functionality, and synchronizing data across multiple devices.
To manage Your Account: to manage your registration as a user of the Service. The Personal Data you provide gives you access to different functionalities of the Service that are available to you as a registered user.
To provide personalized recommendations: analyzing your preferences, ratings, and usage patterns to suggest new movies, books, podcasts, shows, restaurants, wines, bourbons, beers, and other items that match your tastes.
For the performance of a contract: the development, compliance, and undertaking of the purchase contract for products, items, or services you have purchased through our affiliate partnerships or of any other contract with us through the Service.
To contact You: to contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as mobile application push notifications regarding updates or informative communications related to the functionalities, products, or contracted services, including security updates, when necessary or reasonable for their implementation.
To manage Your requests: to attend and manage your requests to us.
To facilitate affiliate partnerships: to track referrals to partner retailers like Bookshop.org and Amazon.com, analyze affiliate partnership effectiveness, and optimize product recommendations and placements.
For business transfers: we may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about our Service users is among the assets transferred.
For other purposes: we may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and to evaluate and improve our Service, products, services, marketing, and your experience.

4. Information Disclosure, Sharing and Usage

We may share your information with:

Service Providers: Third-party vendors who assist with Service operations, such as Supabase for database hosting, payment processing providers like Stripe, customer support platforms, and data analytics services.
Affiliate Partners: We share limited information with our affiliate partners including Bookshop.org and Amazon.com for referral tracking and commission attribution. We do NOT share the specific contents of your personal lists, individual ratings, or detailed preferences with affiliate partners.
Business Transfers: If we are involved in a merger, acquisition, or asset sale, your information may be transferred.
Legal Purposes: If required by law or to protect our rights.
With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
With Other Users: When you share personal information or otherwise interact in public areas with other users through shared lists or community features, such information may be viewed by those users and may be publicly distributed outside.
We may use third-party Service providers to monitor and analyze the use of our service:
- Plausible Analytics for privacy-focused website analytics
  - Their Privacy Policy can be viewed at https://plausible.io/privacy
- Supabase for database hosting and real-time features
  - Their Privacy Policy can be viewed at https://supabase.com/privacy
We may use your Personal Data to contact you: with newsletters, marketing or promotional materials, and other information that may be of interest to you. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us. We may use Email Marketing Service Providers to manage and send emails to you, such as Postmark by ActiveCampaign.
We may use third-party Service Providers to maintain and improve our Service:
- Third-party APIs for content information (movies, books, shows, wine, bourbon data from public sources)
- Cloud infrastructure providers for hosting and performance optimization

5. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected or as required by law. Specifically:

Active accounts: Data is retained while your account is active and you continue using the Service.
Closed accounts: Personal data is deleted within 30 days of account closure, except where longer retention is required by law.
List and curation data: Retained based on your account status and deletion preferences.
Usage analytics: Aggregated and anonymized after 90 days for service improvement.

6. Data Transfer

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

7. Personal Data Deletion

You have the right to delete or request that we assist in deleting the Personal Data that we have collected about you. You may update, amend, or delete your information at any time by signing in to your Account and visiting the account settings section that allows you to manage your personal information. You may also contact us to request access to, correct, or delete any personal information that you have provided to us. We may need to retain certain information when we have a legal obligation or lawful basis to do so.

8. Payments

We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors). We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

Stripe: Their Privacy Policy can be viewed at https://stripe.com/us/privacy
Apple Pay/Google Pay: When available, processed through their respective secure payment systems

9. Security

We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse, including encryption of data in transit and at rest, secure database hosting through Supabase, regular security audits, and access controls for our team members. However, no method of transmission over the internet or electronic storage is completely secure.

10. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, delete, or object to the processing of your data. You also have the right to export your personal lists and curation data. To exercise your rights, please contact us at [Insert Privacy Email].

11. Cookies

We may use cookies and similar technologies to collect information about your use of the Service. A further explanation of cookies is below:

What are cookies?

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the website to recognize you and make your next visit easier and the website more useful to you.

How we use cookies:

When you use and access our website, we may place a number of cookies files in your web browser. We use cookies for the following purposes:

To enable certain functions of the website
To provide analytics
To store your preferences
To track affiliate referrals and commission attribution

Types of cookies we use:

Essential cookies: We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.
Analytics cookies: We may use analytics cookies to track information such as how the website is used so that we can make improvements.
Preference cookies: We may use preference cookies to remember your preferences and various settings.
Affiliate tracking cookies: We use cookies to track referrals to our affiliate partners and ensure proper commission attribution.

Third-party cookies

In addition to our cookies, we may also use various third-parties’ cookies to report usage statistics of the website, track affiliate referrals, and provide enhanced functionality.

Web Beacons

Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics.

What are your choices regarding cookies?

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Managing Your Cookie Preferences

You can control or delete cookies through your browser settings. Most browsers allow you to:

View what cookies are stored on your device and delete them on an individual basis
Block third-party cookies
Block cookies from particular websites
Block all cookies from being set
Delete all cookies when you close your browser

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

Changes to our Cookie Policy

We may update our Cookie Policy from time to time. We advise you to review this page periodically for any changes. By continuing to use our website after any changes, you agree to be bound by the updated policy.

12. Third-Party Links

The Service may contain links to third-party websites, including our affiliate partners like Bookshop.org and Amazon.com. We are not responsible for the privacy practices or content of such websites.

13. Children's Privacy

Our Service is intended for users 13 and older. For users between 13-17, parental consent is required. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

14. Changes to Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and your continued use of the Service constitutes acceptance of the updated Privacy Policy. For material changes, we will provide advance notice via email or prominent notice within the Service.

15. GDPR Privacy

Legal Basis for Processing Personal Data under GDPR
We may process Personal Data under the following conditions:

Consent: You have given your consent for processing Personal Data for one or more specific purposes.
Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof.
Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
Vital interests: Processing Personal Data is necessary in order to protect your vital interests or of another natural person.
Public interests: Processing Personal Data is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Company.
Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Your Rights under the GDPR

The Company undertakes to respect the confidentiality of your Personal Data and to guarantee you can exercise your rights. You have the right under this Privacy Policy, and by law if you are within the EU, to:

Request access to your Personal Data: The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you. This also enables you to receive a copy of the Personal Data we hold about you.
Request correction of the Personal Data that we hold about you: You have the right to have any incomplete or inaccurate information we hold about you corrected.
Object to processing of your Personal Data: This right exists where we are relying on a legitimate interest as the legal basis for our processing and there is something about your particular situation, which makes you want to object to our processing of your Personal Data on this ground. You also have the right to object where we are processing your Personal Data for direct marketing purposes.
Request erasure of your Personal Data: You have the right to ask us to delete or remove Personal Data when there is no good reason for us to continue processing it.
Request the transfer of your Personal Data: We will provide to you, or to a third-party you have chosen, your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw your consent: You have the right to withdraw your consent on using your Personal Data. If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of the Service.

Exercising of Your GDPR Data Protection Rights

You may exercise your rights of access, rectification, cancellation and opposition by contacting us. Please note that we may ask you to verify your identity before responding to such requests. If you make a request, we will try our best to respond to you as soon as possible.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, if you are in the European Economic Area (EEA), please contact your local data protection authority in the EEA.

16. CCPA/CPRA Privacy Notice (California Privacy Rights)

This privacy notice section for California residents supplements the information contained in our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

Categories of Personal Information Collected

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Device. The following is a list of categories of personal information which we may collect or may have been collected from California residents within the last twelve (12) months.
Please note that the categories and examples provided in the list below are those defined in the CCPA/CPRA. This does not mean that all examples of that category of personal information were in fact collected by us, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been collected.

Category A: Identifiers Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers. Collected: Yes
Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) Examples: A name, signature, address, telephone number, credit card number, debit card number, or any other financial information. Some personal information included in this category may overlap with other categories. Collected: Yes
Category C: Protected classification characteristics under California or federal law Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex, sexual orientation, veteran or military status, genetic information. Collected: No
Category D: Commercial information Examples: Records and history of products or services purchased or considered. Collected: Yes (through affiliate interactions and subscription history)
Category E: Biometric information Examples: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier. Collected: No
Category F: Internet or other similar network activity Examples: Interaction with our Service or advertisement. Collected: Yes
Category G: Geolocation data Examples: Approximate physical location. Collected: Yes (general location from IP address, precise location only with consent for restaurant features)
Category H: Sensory data Examples: Audio, electronic, visual, thermal, olfactory, or similar information. Collected: No
Category I: Professional or employment-related information Examples: Current or past job history or performance evaluations. Collected: No
Category J: Non-public education information Examples: Education records directly related to a student maintained by an educational institution. Collected: No
Category K: Inferences drawn from other personal information Examples: Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. Collected: Yes (taste preferences and recommendation profiles based on your curation activity)
Category L: Sensitive personal information Examples: Account login and password information, geolocation data. Collected: Yes (account credentials and location data when permitted)

Sources of Personal Information

We obtain the categories of personal information listed above from the following categories of sources:

Directly from You: For example, from the forms you complete on our Service, lists you create, preferences you express, ratings you provide, or from your subscription purchases.
Indirectly from You: For example, from observing your activity on our Service, your list creation patterns, and item interaction behavior.
Automatically from You: For example, through cookies we or our Service Providers set on your Device as you navigate through our Service.
From Service Providers: For example, third-party vendors to monitor and analyze the use of our Service, third-party vendors for payment processing, or other third-party vendors that we use to provide the Service to you.

Use of Personal Information

We may use or disclose personal information we collect for “business purposes” or “commercial purposes” (as defined under the CCPA/CPRA), which may include the following examples:

To operate our Service and provide you with our personal curation platform.
To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our Service.
To fulfill or meet the reason you provided the information. For example, if you create lists or rate items, we use that information to provide personalized recommendations and improve your curation experience.
To facilitate affiliate partnerships and track referrals to partner retailers.
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
As described to you when collecting your personal information or as otherwise set forth in the CCPA/CPRA.
For internal administrative and auditing purposes.
To detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity.
Other one-time uses.

Disclosure of Personal Information

We may use or disclose and may have used or disclosed in the last twelve (12) months the following categories of personal information for business or commercial purposes:

Category A: Identifiers
Category B: Personal information categories listed in the California Customer Records statute
Category D: Commercial information
Category F: Internet or other similar network activity
Category K: Inferences drawn from other personal information

Share of Personal Information

As defined in the CCPA/CPRA, “sell” and “sale” mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating a Consumer’s personal information by the Business to a third party for valuable consideration. We do not sell personal information as the term sell is commonly understood. We do allow Service Providers to use your personal information for the business purposes described in our Privacy Policy, for activities such as analytics, and these may be deemed a sale under CCPA/CPRA.
We may sell and may have sold in the last twelve (12) months the following categories of personal information:

Category A: Identifiers (limited to affiliate referral tracking)
Category F: Internet or other similar network activity (aggregate usage data for analytics)

Sale of Personal Information of Minors Under 18 Years of Age

We do not knowingly collect personal information from minors under the age of 13 through our Service. For users between 13-17, we require parental consent and do not sell their personal information unless we receive affirmative authorization from the minor (if between 16-17) or from their parent or guardian (if under 16).

Your Rights under the CCPA/CPRA

The CCPA/CPRA provides California residents with specific rights regarding their personal information. If you are a resident of California, you have the following rights:

The right to notice: You have the right to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.
The right to know/access: You have the right to request that we disclose information about our collection, use, sale, disclosure for business purposes and share of personal information.
The right to say no to the sale or sharing of Personal Data (opt-out): You have the right to direct us to not sell your personal information. To submit an opt-out request, please contact us.
The right to correct Personal Data: You have the right to correct or rectify any inaccurate personal information about you that we collected.
The right to limit use and disclosure of sensitive Personal Data: You have the right to request to limit the use or disclosure of certain sensitive personal information we collected about you.
The right to delete Personal Data: You have the right to request the deletion of your Personal Data under certain circumstances, subject to certain exceptions.
The right not to be discriminated against: You have the right not to be discriminated against for exercising any of your consumer’s rights.

Exercising Your CCPA/CPRA Data Protection Rights

In order to exercise any of your rights under the CCPA/CPRA, and if you are a California resident, you can contact us:

By email: [Insert Privacy Email]

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable request related to your personal information.
We will disclose and deliver the required information free of charge within 45 days of receiving your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonably necessary and with prior notice.

Do Not Sell My Personal Information

You have the right to opt-out of the sale of your personal information. To exercise your right to opt-out, please contact us. You can also opt out of receiving personalized ads by following standard opt-out procedures:

Website Contact us directly to opt out of any data sharing that may be considered a “sale” under CCPA/CPRA.
Mobile Devices Your mobile device may give you the ability to opt out of the use of information about the apps you use in order to serve you ads that are targeted to your interests:
- “Opt out of Interest-Based Ads” or “Opt out of Ads Personalization” on Android devices
- “Limit Ad Tracking” on iOS devices

Limit the Use or Disclosure of My Sensitive Personal Information

If you are a California resident, you have the right to limit the use and disclosure of your sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests such services or goods.
We collect, use and disclose sensitive personal information in ways that are necessary to provide the Service. For more information on how we use your personal information, please see the “Use of Your Personal Data” section or contact us.

"Do Not Track" Policy as Required by California Online Privacy Protection Act (CalOPPA)

Our Service does not respond to Do Not Track signals.
However, some third party websites do keep track of your browsing activities. If you are visiting such websites, you can set your preferences in your web browser to inform websites that you do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of your web browser.

Your California Privacy Rights (California's Shine the Light law)

Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties’ direct marketing purposes.
If you’d like to request more information under the California Shine the Light law, and if you are a California resident, you can contact us using the contact information provided below.

California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted. To request removal of such data, and if you are a California resident, you can contact us using the contact information provided below, and include the email address associated with your account.

17. Contact Information

For questions or concerns regarding this Privacy Policy, please contact us at:
Email: support@listkeepr.com